As an entrepreneur or small business owner, you may be struggling with the idea of whether or not you need your own website. With the huge popularity of social media, it may be hard to see the true value of investing in a website. Why go through the trouble of getting your own website set up when Facebook and Instagram are free and so easy to use? While leveraging social media for your business can be incredibly valuable, you absolutely need your own website. Having your own website gives you more control over your business and your brand. It also gives you the opportunity to skyrocket your clients, leads, and ultimately your sales. Let’s take a look at how a website can do this for you below.
You are in Control
With social media being as popular as it is, it’s easy for some people to focus all their energy on Facebook and Instagram instead of on a website. Social media is without a doubt valuable to any business. You can gain a massive following, curate your feed, and really connect and engage with your target audience. While this is all well and good, never forget that everything you post on social media is at the mercy of the social network. All your work and all your content can one day disappear if Facebook or Instagram were to ever shut down. Where would you engage with your audience if this were to happen? Let’s not forget that hacking is a real threat to social media accounts. I’ve seen first-hand large accounts suddenly get wiped clean and have to start from scratch.
Apart from not truly owning the platform all your content is shared on, with social media you are constrained to their look and feel. Sure you can curate your own feed and add your own pictures, but the style of your page will always be lacking. Having your own website allows you to show your unique sense of style and awesome branding. It gives visitors and potential clients an inside look to who you are as a brand or business, and can allow you to connect with your target audience on a much more personal level.
Showcase Yourself and Your Talents
This tip is especially useful if you are or will be offering your services or products for sale. You’ve put in the hours and work to become a master in your field. You create beautiful products or have an awesome talent that people need. But, no one is noticing your talent! You post to your Facebook and Instagram, but your posts only reach a fraction of your audience (thanks, algorithms) most of which are friends and family who probably aren’t your ideal clients. Or if they are, you will only have so much reach with your inner circle.
Having your own website is essentially like having your own digital portfolio, available for the world to see. You can have it reflect your style, and truly show off the work that you do. If you market it correctly, you can get in front of infinitely more people than you would have with social media alone. Now, strangers on the internet who are your perfect ideal client have found your services, services that they really need! This is all because they stumbled upon your beautiful and professional website. A website that showcases all of the amazing work you do and now positions you as an authority in your field. Now when potential clients find your work, they will be eager to get in touch and use your services.
Build a Business (If You Don’t Have One Yet)
Maybe you aren’t quite ready to sell your services just yet. Even if you aren’t working for yourself now, who’s to say you won’t want to be in the future? In the age of the side hustle, having your own business is becoming more and more lucrative. And who knows, maybe one day your own side hustle will become your full-time job and eventual empire! So why not start the foundation of a potential new business now?
Having a solid website jam-packed with content will set you apart from anyone else in your field that may just be starting out. Plus, you can leverage free traffic with Pinterest and gain tons of free leads for potential clients and your business in the future. So, even if you start a simple website and a blog you occasionally post to, this can set you up for infinite success in the future if you ever chose to monetize your services or even your blog.
Avoid Those Pesky Algorithms
This is another reason why you should not be relying on social media alone to promote yourself and your brand/business. These days, it seems the Instagram and Facebook algorithms are changing faster than digital marketers can keep up with! Strategies that worked six months ago are no longer relevant, and organic reach from content is lower than ever. It seems Facebook and Instagram are moving towards a pay-to-play structure. This means your daily content can get lost in a sea of sponsored posts, and have almost no organic reach at all unless you are using paid ads. With your own website, you are in charge of your content and your own marketing strategy. You can build your own audience and get your content in front of them when you chose. Which brings us to our next point:
Build Your Mailing List (AKA Money-Maker)
If you plan on selling anything ever through your website (whether it be products or your own services), you need to be building a mailing list. What better way to do so than through your own website! Create a simple freebie, like a guide or quiz or planner, and have visitors to your site opt into your list to receive their freebie. Now, you are building a list of engaged visitors that can become potential clients to which you can market to. Email marketing is hugely popular and can be a source of incredible revenue if done properly.
What Are You Waiting For? Go Build A Website!
Hopefully, by now you understand the true value of having your own website. Your own website is a way to showcase yourself and your brand on a platform that you are in control of, with your own style. You can start to build an engaged audience and position yourself in front of your ideal client with your awesome services and amazing content. All of which is only somewhat possible on social media, thanks to the ever-changing algorithms.
So, are you ready to get started with building your dream website? If so, don’t hesitate to reach out to me directly. I’m happy to offer my services and get your website off the ground, and into the hands of your potential clients!